Northern Arizona's Most Trusted Realty Expert:
Read Realty

Read Realty Team
Phone: 928.379.0875
Phone: 928.776.4111
http://www.readrealtyteam.com
Email: info@readrealtyteam.com
Why they are an Expert...
How can I know you represent my interests?
As your agent, our job is to represent you, and your interests in a real estate transaction. This means that we must try to sell your house for the best price possible in the current market in the shortest time possible or actively look for the house you want to purchase. We work hard for our clients and always listen to what you want.
What will you do to get me the highest possible price for my home?
First we will provide you with a personalized Comparative Market Analysis (CMA) for your home. In addition, we will aggressively market your home both to the general public and to other real estate agents. We will hold open houses and place a sign in front of your house with a personalized number that will direct buyers to a online tour of your home. Your home will get a personalized webiste. In addition, we send out emails to other agents reminding them about your home. We have found from experience that this may remind an agent to show a home that they had not thought of showing a potential buyer. We market your home aggressively on the internet on way too many sites to mention. We work full time with active buyers that are looking to buy now. Basically whatever it takes that is legal and permissible under the Realtor Code of Ethics and the laws of the State of Arizona.
What if my plans change and I don't need to sell my house?
You may cancel any time. No hard feelings and no fee.
Why can't I try to sell it myself?
You can, but research has shown that most people who try to sell their homes themselves eventually contact a realtor to market their home. Many people think that all they have to do is put ads in the paper and put out a sign. It's not that simple. Most homes are sold by realtors who bring buyers to view the home. The homes that realtors show are in the Multiple Listing Service (MLS), and if you're selling your home yourself, your home is not there. Having your home in the MLS is the greatest advantage of listing with a realtor. Homes sold by realtors generally bring a higher price than those sold by owners. When you sell your home yourself, you are also limiting the times your home can be shown when you're home. If you list with a realtor, you will have a lock-box on your home so agents can show it when you aren't home. I can set your lock box so your home can be shown at your preference, for example no entry at night for safety. Also most realtors work with qualified buyers. This means that the buyers realtors show your home to have already visited a lender, so there is a greater possibility that the sale will succeed on financial grounds. When you sell your home yourself, you need to consider the question of who is actually looking at your home. Often you get a lot of people who can't really afford your home or cannot be approved by a lender.
How do I know how much to ask for my home? Normally, we will do a CMA (comparative market analysis), which means that we search out homes similar to yours, in your neighborhood or at least nearby, which have sold in the past three to six months and which are on the market now. From comparing your home to these, we can determine a price, based on current market conditions, which will make your home attractive to buyers.
What if I think my home is worth more than the CMA?
You are the seller and can ask as much as you want for your home. The CMA is a good indicator, however, of what homes like yours are selling for at any given time. Just keep in mind that the buyer's lender will do an appraisal, which is similar to a CMA, but more comprehensive. Even if a buyer offers the price you are asking, the house may not appraise for that amount. Most showing activity occurs on homes which have just come on the market. If you have a lot of lookers but no offers, that may mean that your home is priced too high. The problem, which setting the price too high creates, is that if the initial flurry of activity from a new listing has already passed when you drop the price, your home is old news. It's been on the market for awhile and gets less attention as other homes come on the market. Your high initial listing price may actually delay the sale of your home. Market conditions change, and often they depend on the availability of homes for sale in your price range. If your home is priced correctly according to current market conditions, it should sell fairly quickly.
How will you tell me about the newest homes available?
The Multiple Listing Service (MLS) website provides up‐to‐date information for every home on the market. We constantly check the New on Market list so I can be on the lookout for my clients. I will get you this information right away the way that is most convenient for you, by phone and/or e‐mail.
Will you inform me of homes from all real estate companies or only Keller Williams Realty?
We will keep you informed of all homes. We want to help you find your dream home, which means we need to stay on top of every home that痴 available in the market. We preview homes every week so we find what's out there that fits your dreams.
Once my offer is accepted, what should I do?
Celebrate, you’re halfway there! We will review inspections and any new seller disclosures and continue to gather information about the property throughout this time period so that you know as much as possible about your soon‐to‐be new home. You will want to order home owners insurance, schedule your move, pack items, and notify businesses of your address change.
When do I get to move in?
Within a few days of when you sign the mortgage paperwork and the title papers, I will give you the keys to your new home! Time to sit back relax and enjoy.
What are some common issues in homes for sale?Some of the most common complaints we hear, as we walk Buyers through properties for sale is that the home could be cleaner and better arranged, the carpet/flooring needs cleaned or replaced and that the home does not appear to be energy efficient.
For help correcting any of these issues in your property, please ask about our Preferred Vendors to get competitive pricing and quick service.
Prescott Market Report - January 2013
Prescott Market Stats – November 2012
Median Sold Price
$ 197,000
Median List Price
$ 200,000
Median Price per Square Foot
$108/sq ft
Avg Days on Market
145
Avg List Price / Sold Price Ratio
98.5%
# of Units Sold
279
Month End Inventory
1,815
Absorption Rate (Months of Inventory)
6.5 months
The median home price in Prescott was $197,000. This is an increase of 31% compared to December of 2011. The median price per square foot increased to $108/sq ft. The Prescott area has made a strong recovery and we should see allot of movement towards the end of this month. With inventory levels at their lowest point on the past 2 years, it’s a great time for homeowners who are looking to get their home sold.
Customarily, there is a surge in real estate activity at the end of January as people are recovered from the holiday season and life gets back to normal. We should see an increase in inventory as many homeowners decided it’s the right time to sell. This is also good news for buyers who will have fresh inventory from which to choose.
The numbers above represent the greater Prescott area.
Would you like to know what is happening in your neighborhood?
Would you like to know the value of your home?
Do you need help deciding whether to sell or not or would you like to know if now is the right time to buy?
I am very happy to get you that information.


